Cornel Manu – 5 Growth Wins in B2B SaaS Marketing
I’m a T-shaped growth marketer with 3+ years of experience in SEO, content strategy, and performance marketing, enhanced by 5 years of professional copywriting expertise. Proven success in increasing online visibility, driving organic traffic, and optimizing conversion rates through data-backed strategies. Skilled in Google Ads, SEMrush, Webflow, and marketing analytics to maximize ROI. Passionate about leveraging AI and data to scale content, engage users, and drive sustainable business growth.
✅ 1. Scaled Organic Traffic by 150% (SEO + Content System)
Context: ivicos, a B2B SaaS platform had limited organic visibility and relied heavily on paid channels.
Action:
- Ran a full SEO audit
- Built 40+ multilingual SEO articles (EN/DE)
- Optimized Webflow pages for SEO, structure, speed, and UX
Result:
- +150% organic traffic in 6 months
- 72 keywords ranked in Top 10
- 50+ monthly signups from Google
✅ 2. Increased Landing Page Conversion Rate by 40% (CRO via Webflow)
Context: Website had weak CVRs due to vague messaging and friction.
Action:
- Rebuilt Webflow pages with clear CTAs, UX improvements
- Ran A/B tests, implemented trust signals, refactored forms, used behavior analytics
Result:
- Conversion rate increased by +40%
- Improved lead quality and reduced drop-off
✅ 3. Improved Trial-to-Activation Rate by 48% (Onboarding Flow + AI)
Context: New users were dropping off before engaging with key features.
Action:
- Mapped onboarding bottlenecks
- Created 20+ training videos with Synthesia.ai, Figma, and Screenflow
- Built an email onboarding flow in Brevo and HubSpot
Result:
- Activation rate increased by +48%
- Time-to-value decreased from 5 days to 2
✅ 4. Reduced Content Ops Time by 60% Using AI Tools
Context: The content team couldn’t scale with limited resources.
Action:
- Created an AI content pipeline using ChatGPT (drafts), Midjourney (visuals), and Synthesia.ai (videos)
- Added SurferSEO for optimization validation
Result:
- 3x publishing frequency
- Reduced manual content workload by 60%
- Boosted engagement with higher content volume
✅ 5. Achieved 5.2x ROAS on Paid Campaigns (Google Ads)
Context: Previous campaigns had high CAC and inconsistent performance.
Action:
- Rebuilt Google Ads campaigns with refined targeting
- Created segmented landing pages and ran A/B tests
- Used UTM tracking to optimize based on account creation
Result:
- ROAS reached 5.2x
- CAC dropped to ~€30
- CTR increased to 7.6%
📎 Quick Tools Stack
Tools Used: Webflow, Google Ads, GA4, Brevo, HubSpot, SEMrush, Synthesia, ChatGPT, Midjourney, Figma, Notion
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