Fractional Growth Marketer

Fractional

Growth

Marketer

5 Star reviews on TrustPilot

Fractional Growth Marketing for B2B SaaS | Cornel Manu

Scale Your B2B SaaS
Without the Bottleneck

Fractional growth execution across SEO, paid acquisition, CRO, and LinkedIn, embedded with your team to drive consistent SQL growth.

Book a Free Strategy Call See Packages ↓

Your Marketing Is Not Broken. It Is Fragmented.

Most SaaS companies hire separate specialists for each channel, then spend half their time coordinating them. I work as a fractional growth marketer, executing across channels with one clear goal: predictable acquisition and conversion improvements.

You likely have:

  • SEO content that does not convert
  • Paid traffic landing on mismatched pages
  • Messaging that changes from ad to website
  • Effort across channels without clear impact

You do not need more tools or more people. You need ownership and execution that connects everything.

This means:

  • Your ads drive traffic to pages that don't match the ad promise
  • Your SEO keywords don't inform your paid targeting
  • Your LinkedIn content doesn't align with your landing pages
  • You're working harder but growing slower

Integrated Execution That Actually Compounds

I am not an agency and I am not advisory-only. I operate as a fractional growth marketer, executing hands-on across SEO, paid acquisition, CRO, and messaging so each channel reinforces the others.

72
Top-10 keyword rankings
+150%
Organic traffic growth
5.2x
ROAS on paid campaigns
€30
Customer acquisition cost
+40%
Conversion rate improvement
5,000+
Qualified leads in 12 months

These results came from prioritization, iteration, and consistent execution, not from isolated tactics.

One Operator. Clear Priorities.
Measurable Impact.

🎯

SEO, AEO, and GEO That Drives Demand

  • Keyword research tied to real buying intent
  • Content optimized for ranking and conversion
  • Technical improvements that support performance
📈

Paid Acquisition That Scales

  • Google Ads for high-intent capture
  • LinkedIn Ads for B2B decision-makers
  • Ongoing testing and budget optimization
🔄

Conversion-Focused Execution

  • Landing page creation and optimization
  • Messaging consistency across touchpoints
  • CRO experiments based on user behavior
💼

LinkedIn That Builds Authority

  • 8-20 posts per month (depending on package)
  • Content that positions you as a thought leader
  • Consistent presence that builds trust

Choose Your Growth Engine

€2,000/month
Growth Foundations

For early-stage B2B SaaS teams with product-market fit that need consistent, hands-on growth execution.

  • What I Own Acquisition execution across SEO and paid channels, funnel prioritization, messaging alignment, core growth KPIs tracking
  • Monthly Execution 2-4 SEO pieces, Google Ads setup and optimization, 2 core landing pages, light LinkedIn activity, foundational analytics
  • Cadence Monthly strategy and performance review, async support
  • Minimum 3 months
  • Typical YoY Growth Impact +10-25% YoY revenue growth
Book a Call
Most Popular
€4,500/month
Growth Acceleration

For B2B SaaS companies with traction that want to scale acquisition more predictably and faster.

  • What I Own End-to-end acquisition execution, channel mix and budget allocation, conversion optimization, continuous testing and iteration
  • Monthly Execution 4-8 SEO pieces, Google + LinkedIn Ads management, 3 landing pages or major iterations, CRO experiments, consistent LinkedIn content
  • Cadence Bi-weekly performance and prioritization reviews
  • Minimum 6 months
  • Typical YoY Growth Impact +30-60% YoY revenue growth
Book a Call
€7,000/month
Advanced Growth

For established B2B SaaS companies that need senior, hands-on growth execution across multiple channels.

  • What I Own Acquisition and early activation performance, growth experimentation roadmap, channel scaling decisions, messaging leadership, reporting tied to CAC, LTV, and pipeline
  • Monthly Execution Multi-channel acquisition, 6 landing pages or advanced CRO iterations, funnel diagnostics, strategic LinkedIn activity, onboarding and activation support
  • Cadence Weekly performance and prioritization reviews
  • Minimum 6 months
  • Typical YoY Growth Impact +60-120% YoY revenue growth
Book a Call

Proven Results in SaaS Growth

ivicos (B2B SaaS Platform) - 3 Years

Challenge: Zero organic traffic, inefficient paid campaigns, disconnected marketing efforts

Approach: Integrated SEO + Paid Ads + Copy + Email strategy with systematic execution

Contributed to company growth from €300K to €2M ARR

+150%
Organic Traffic
72
Top-10 Rankings
5.2x
ROAS
5,000+
Qualified Leads
+40%
Conversion Rate
€30
CAC

What Clients Say

"

Cornel is highly proactive, detail-oriented, and a pleasure to work with, consistently delivering quality work while taking initiative and improving workflows independently. He also thrived in cross-functional collaboration, working seamlessly with fellow marketers, designers, and developers to align campaigns, visuals, and technical implementations across the team.

Thomas
CEO, ivicos
"

Cornel was fantastic throughout. He provided deliverables before the service, and then answered all my follow up questions after handover. I'd highly recommend his services, and I'll be back again.

John Rugen
Client

Who This Is For

✅ Perfect Fit If You:

  • Are doing €200K-€10M ARR
  • Have product-market fit but inconsistent leads
  • Currently manage multiple marketing specialists or agencies
  • Spend on ads but see poor ROAS
  • Have great content that doesn't drive conversions
  • Need execution, not just strategy decks
  • Want someone who understands SaaS metrics (CAC, LTV, MRR)

❌ Not Right If You:

  • Need brand design or creative agency services
  • Want someone to manage your internal marketing team
  • Are pre-revenue with no marketing budget
  • Need 24/7 availability or in-person meetings
  • Want social media beyond LinkedIn
  • Need PR or media relations
Book Your Free Strategy Call

Hi, I'm Cornel

I'm a full-stack growth marketer with 3+ years of experience scaling B2B SaaS companies.

I started as a copywriter, which taught me how messaging drives conversions. Then I learned SEO because I wanted my content to rank. Then paid ads because organic alone wasn't enough. Then I learned to build landing pages because I needed control over the conversion experience.

Along the way, I discovered something:

Coordinated execution beats siloed work.

When one person owns SEO + Paid + Copy + LinkedIn, everything compounds. Your ads match your landing pages. Your keywords inform your targeting. Your LinkedIn content reinforces your website messaging.

That's what I bring to your SaaS company.

The fractional marketer who makes it all work together.

My Background:

  • 3+ years scaling SaaS growth at ivicos
  • 5+ years professional copywriting
  • Built AI-assisted content systems that cut production time 60%
  • Managed €600K+ in ad spend with 5.2x ROAS
  • Generated 5,000+ qualified leads for B2B SaaS

Frequently Asked Questions

Do you execute or just advise?
I am hands-on and execution-focused. I work directly inside your existing tools and stack, including your CMS, ad platforms, analytics, and marketing automation. Strategy is part of the work, but only insofar as it informs execution. My role is to ship, test, iterate, and improve performance, not to deliver slide decks that sit unused.
How is this different from hiring a freelancer or an agency?
Freelancers are typically hired to complete specific tasks, and agencies operate through account managers, fixed deliverables, and internal handoffs. As a fractional growth marketer, I operate as an embedded operator. I take ownership of acquisition execution and prioritization, work directly with you or your team, and adapt month to month based on performance and learning. You get senior execution without agency overhead or coordination friction.
What kind of results should we expect, and how long does it take?
Growth is not instant, but it is predictable when executed consistently. In most engagements, the first 30 days focus on diagnosing bottlenecks, aligning messaging, and fixing obvious inefficiencies. Meaningful performance improvements typically start showing within 60-90 days, with compounding gains over time. I focus on leading indicators early, such as traffic quality, conversion rates, and CAC trends, rather than vanity metrics.
How do you prioritize what to work on each month?
Prioritization is based on impact, effort, and confidence. I assess where the biggest growth constraints are across SEO / AEO, paid acquisition, landing pages, and messaging, then focus execution on the highest-leverage opportunities. This means the exact mix of activities can change from month to month. The goal is always to move the metrics that matter most, not to fulfill a fixed checklist.
How do you work with internal teams or existing agencies?
I can either take full ownership of execution or integrate with your existing setup. If you already have internal marketers or agencies, I focus on alignment and execution efficiency, ensuring that messaging, targeting, and priorities are consistent across channels. The collaboration model is flexible and depends on what will produce results fastest.
How much time will this require from our side?
I aim to minimize your time investment. Typically, this involves a regular review call based on the package and occasional async input for approvals or feedback. I handle day-to-day execution and decision-making so you can stay focused on product and sales.
Do you guarantee specific results or deliverable counts?
No. I do not guarantee specific numbers of deliverables or fixed outcomes. Growth depends on many variables outside of direct control, including product, pricing, and market conditions. What I do guarantee is disciplined execution, transparent reporting, and continuous optimization focused on measurable business impact.
What happens if priorities change mid-engagement?
That is expected. SaaS growth is dynamic. Because the engagement is ownership-based rather than deliverable-based, priorities can shift without renegotiating scope. If new information or performance data suggests a better use of effort, I adapt the execution plan accordingly.
Do you work with companies outside Europe?
Yes. I work fully remotely with B2B SaaS companies globally. Communication is handled through video calls and async tools, making collaboration efficient regardless of location.
What does a typical onboarding look like?
Onboarding starts with access to your analytics, ad accounts, CMS, and any relevant documentation. I then perform a structured review of your acquisition setup, messaging, and funnel performance. From there, I define initial priorities and begin execution immediately, rather than spending weeks on planning alone.

Ready to Grow Your SaaS?

Book a 30-minute strategy call to see if we are a good fit.

Book Your Free Strategy Call

Or contact me directly: Contact Page or LinkedIn